After going through 3 final project proposals I have finally settled on one idea. My idea for my final project proposal is to add narrative sound animations to a 1 minute Nike commercial. The nike commercial I chose to use was one that contained two actors running from one point to another. The runners start in a park and then make their way outside into the city. While the runners run there are many natural sounds that can be turned into unnatural cartoon sounds. Converting this whole commercial into a cartoon themed audio clip is what I intend to do as I change the natural sounds to unnatural sounds.
The inspiration and process for editing and choosing this film came from a recent project that I did called Mega Plane Crazy Group Mashup. For the Mega Plane Crazy Group Mashup project I had to plot out each action in the scene I was assigned (Scene 19) and then replace the original sound with complementing ones. This process of documenting and replacing sounds followed the Matilda Approach which was a film that contained both natural and unnatural sounds. The unnatural sounds were cartoonish and helped emphasize the natural actions that took place in the film.
As I mimicked the documentation process from the Matilda Approach I chose to divide the clip into 5 second scenes. By dividing the scenes into 5 second clips I can accurately see the point of view shot (POV) shifts and properly place sound to action within the clip. Also, while doing this type of documentation I am taking note of all the scene changes within the clip. knowing the scenes changes while the runners run outside will help me figure out the environment sounds I need as well.
1. (0:00 – 0:05) – Female runner is bent down beside a puddle of water tying her sneaker laces. A male runner runs closely beside her as she ties her shoe and runs right into the puddle causing water to splash on her. The male runner signals a hand gesture as he runs along while the female stands soaked.
2. (0:06 – 0:10) – The female runner catches up to the male runner and purposely runs into a puddle splashing the male runner. She then runs off and displays the same hand gesture the male runner did earlier.
3. (0:11 – 0:15) – The point of view is changed as we see the two runners in the distance from under a bridge. The male runner lightly shoves the female runner as he runs ahead of her. The female runner lightly looses her balance but regains it and proceeds to run. She runs ahead of the male runner and pulls down a tree branch in front of her as she runs.
4. (0:16 – 0:20) – The tree branch causes the male runner to get a little frazzled and he jumps right off the trail. When he jumps off the trail he falls and slides on his side down the hill rolling one time. He stops on his chest right in front of a small puddle the female runs into and splashes him in the face. After being splashed he gasp as he looks at the female runner run off ahead of him.
5. (0:21 – 0:25) – The female is running ahead then stops in the parks trail intersection to catch her breath. She gasp as the male runner is already there standing drinking from a bottle of water. The male runner acknowledges the female runners exhaustion and offers her some of his bottled water. She walks up to get some of the water and he splashes her in the face with the bottle water.
6. (0:26 – 0:30) – The female runner stands shocked from the splash of water to the face. The female runner catches up to the male runner in the city and shoves him as they run around a corner. The male runner runs into a puddle of water from the shove. Another perceptive change as we watch the female runner run of out of the frame and the male runner run down stairs. The male runner runs around a corner(below the female runner) to catch the female runner and get soaked from as the female runner kicks water (from the platform she was on) on him. The male runner is soaked and out of frustration he runs faster to catch the female runner.
7. (0:31 – 0:35) – The male runner shoves the female runner as he runs past her around a corner. He runs ahead of her and pushes up a fabric awning with water on it that splashes the female runner as she runs past. He looks back to verify the water fell on the female runners head. A close up of his shoe is shown to represent the resilience of the shoe to water. The female runner runs across the street into a shallow puddle of water into an ally to catch the male runner. They run along one another in a tunneled ally way.
8. (0:36 – 0:40) – The male runner runs ahead jumps over a trash but not before knocking it over and splashing water onto the female runner behind him. The female runner dodges the water and shoves him into a stream of water dripping from the tunnel they are running in. The male runner slides into the wall in the ally way then quickly regains his balance.
9. (0:41 – 0:45) – The male runner catches up to the female runner as they she slows down at the ally ways intersection. The male runner slides right past the female runner as the female runner makes a right down another ally way. Female runner looks ahead and runs to the pool of water she sees as the male runner catches up to her.
10. (0:46 – 0:50) – The two runners run alongside one another to the water as the male runner nudges the female runner. The two runners run faster to the pool of water in the street nudging one another.
11. (0:51 – 0:55) – The two runners run faster to the pool of water. As they reach the beginning of the pool of water a London double decker bus drives past splashing a high wave of water on both of them. The male runner almost slips as the wave subsides and the bus fully passes.
12. (0:56 – 0:60) – The gentlemen on the bus look as the two runners stand in the street soaked. The gentlemen on the bus slowly turn face forward form the window as the shake their heads.
ORIGINAL NIKE RUNNING COMMERCIAL
The video above is the original splash clip that I recreated into something more musical (splash). After watching and comparing the splash clip to this one you will notice why I needed to use the Matilda Approach to get all the necessary instruments in place.
SPLASH NIKE RUNNING COMMERCIAL (TIMING IS OFF)
In my attempts to recreate a musical of this Nike commercial I believe I failed to execute it the way I planned to. I feel really frustrated around the fact this could have been way better if i did it on protools and not audacity or garageband. Although those tools are useful they are not good for video and sound editing. I really liked my sound choice but to manipulate them to every action in the clip was very difficult. Judging from my previous videos (Scene 19) one could clearly see that i did not use the same program to edit the sound. In the videos I used protools to edit they came out much better. For me this is more than a lesson learned as this is my career field and everything I produce must look its best.
List of sounds used to produce Splash
1. Percussion Tambourine D – In the Splash clip I used this sound to emphasize the male runner rolling as he slid down the hill.
2. Sad Trombone – In the Splash clip I used this sound to emphasize the male runner rolling as he slid down the hill.
3. Hi-hat – In the Splash clip I used this sound to introduce the clip.
4. Flight of The Bumblebee – I used this sound to provide a musical background. This one in particular was played using a piano. I found it interesting to use because I’ve heard it in other fast paced commercials.
4. Crash Cymbal – In the Splash clip I used this sound to emphasize every time water was splashed.
5. Sad Violin – – In the Splash clip I used this sound to emphasize the male runner kicking over the garbage can.
The video above is primarily forced on the sound design of the movie Wall – E. The sound design was primarily done by the famous Ben Burtt. Ben Burtt has been a very influential part of the sound design industry and has taken some conventional steps and unconventional ones as well in his creations. I actually found Ben Burtt to be a catalysis to great sound production as he thrives to not only be simple in approach but incorporate every resource.
Although I found the entire film to be good for inspiration I only focused on the Disney sound. Within this part of the clip Ben Burtt talks about the sound process behind some of Disneys earlier cartoons and other sound designers in the business. He refers to Jimmy MacDonald a long time sound designer for earlier Disney cartoons. Jimmy MacDonald was one of the earlier pioneers in the sound production industry who meshed sound props with actual footage. Jimmy MacDonald did this is such a way that made the objects on screen seem more life like as the sounds carried out their actions.
As I step away from this project I take away with me a number of things. Over the semester I have seen some substantial growth in my blogging and I am somewhat impressed. Earlier in the semester I would not have written a reflection within the post as I am doing now. I felt that writing reflections on your assignments was something you did in a separate post which played a part in my negligence. As for my video I felt that if I used protools it would have cam out much better.
The content that I found on both Ben Burtt and Jimmy MacDonald have both shocked me and taught me at the same time. I was surprised at what little Jimmy MacDonald had to come up with rich sound from. He made his way of sound production look really easy. Watching his video on his approach to sound design was pretty amazing and I recommend all students dealing with sound to watch. Similarly in Ben Burtt video he talks about how made the lazer sound for Wall -e. After seeing how he was able to get that sound from a slinky / spring I was floored.
I could not believe that such a simple object when altered just a little could produce something so appealing to the ears. I was filled with inspiration after watching the two films to create a unique but meaningful sound for my video. I felt that the step I took in creating the video helped me both manage my time and the selection of sounds I would use. While adding sound to my clip I learned that you don’t always need voices to produce sound you can use instruments instead. I feel that i have accomplished something that i can save and build upon in the future. I have set the bar for myself with this clip and will continue to improve on future assignments.